Hello Kitty, arguably Japan’s best loved creation, is celebrating her 50th anniversary. But all has not always been well at Sanrio, the Japanese company behind the character. The business has been on a spectacular journey of financial peaks and valleys. Hello Kitty has been ranked the second-highest grossing media franchise in the world behind Pokémon, […]
Good, free, fun: The simple formula that has made Duolingo a daily habit for millions
Perhaps no app has mastered user loyalty quite like Duolingo, the gamified language-learning platform 34 million people a day can’t put down. Here, CEO and co-founder Luis von Ahn tells the BBC why their insistent owl works so well. The day I started working on this story about Duolingo it seemed to be everywhere. I […]